Contents of Art Business News - JAN-FEB 2012

As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.

Page 55 of 67

ABN
SECRETS OF... SINK OR SWIM
FIVE TIPS FOR
BUILDING A THRIVING GALLERY BUSINESS
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BY JENNIFER M. WOOD W
hen it comes to running a suc- cessful art gal- lery, the formula isn't as simple as "location,
location, location." Like the subjective nature of the art form itself, there is no one easy solution for building a busi- ness that thrives. "We don't believe that one single
strategy is the silver bullet for suc- cess," says Cristi Smith, president of Atlanta's Ford Smith Fine Art (www. fordsmithfi neart.com). "Rather, we see it as a symphony of marketing tactics expertly implemented [to] create a suc- cessful continuum. T at, and we're con- stantly aware of the need to rethink the business in some small way, every day. T ere are no dull mental moments in this business any longer. You can't just
JANUARY/FEBRUARY 2012