As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.
Page 54 of 67
While a certain amount of serendipity led to her fi rst sale,
Silber's continued success is a direct result of hard work. "Selling a [single] piece of artwork to a fi lm or TV produc- tion can sometimes be a matter of luck," says Silber. "Creat- ing a market for your work requires time and perseverance, to make and nurture connections." But as Jessica Heyman, founder and director of Art for
Film (which has provided art to a wide range of movies, from Sex and the City 2 to T e Smurfs) notes, there are some fac- tors that can make a piece of art more appropriate for life on the set. "Medium to large format abstract work is generally more
sought aſt er than fi gurative [work]," says Heyman, "as a fi gurative piece, especially a portrait, may convey some- thing about a character's personality or history, whereas abstract work is usually more subtle and can be more open to interpretation. "Most decorators and designers avoid loud, bright colors,"
continues Heyman, "as [they can] distract from the action in the scene... You don't want background set decoration that jumps out of the background too much." It's also impor-
"YOU DON'T WANT SET DECORATION THAT JUMPS OUT OF THE BACKGROUND."
tant that the artist have fi ne-tuned business skills. "You have to be profes- sional and easy to work with," notes
Silber. "[You] also have to understand that it is not just a mat- ter of the buyer liking your artwork; the art has to be appro- priate to help defi ne their characters and also work within the production budget." While artists shouldn't expect to make a mint solely by
renting out their artwork, any amount of money earned is no bad thing, and the benefi ts of having a piece of your art fea- tured in a fi lm or TV show go beyond just the fi nancial. Not to be discounted are the exposure and credibility to be gained from having one's art featured in an Oscar-winning movie or on a show that millions of people watch every week. (And, of course, bragging rights.) So even if you've never mulled over half-formed dreams
of walking the red carpet or accepting a golden statuette, the opportunities available to artists in the fi lm and TV in- dustries are not to be ignored. It's simple: T ey need art and you're an artist. So get out there and be discovered. ABN
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