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ABN
SELLING YOUR ART FROM TO
BUSINESS TIPS FOR THE ARTISTICALLY-INCLINED
BY LITSA SPANOS P 42
assion is an intense moti- vator. You have chosen a career in art because that is what you are truly passion- ate about... but passion is the easy part. T e diffi cult
part is maintaining the business you love—especially in the toughest of econ- omies—through the proper understand- ing and appreciation of the art of sales. Having spent more than 20 years
in the art industry, I've learned the ins and outs of what it takes to fi nd success,
a.k.a. the ABCs of selling art. Whether you're a gallery owner, art consultant or artist, there's a tip in here to help you attract—and keep—new clients.
A IS FOR ART Off er art that represents your per-
sonality. Selling what you love should be easy, because you believe in your product. Your excitement will not go unnoticed either, as enthusiasm rubs off on your customers. Still, when selecting pieces to sell, keep in mind that your art
should refl ect current trends in color and style and appeal to a variety of potential clients.
B IS FOR BOLD Don't be afraid to make a statement
in your gallery or studio. T e art you off er and the customer's experience should be memorable.
C IS FOR CONSULTING No one wants to feel like someone
is trying to sell them something, but JANUARY/FEBRUARY 2012
