Contents of Art Business News - JAN-FEB 2012

As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.

Page 29 of 67

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who their example is but never think of contacting them for a quick chat or re- view of their work. But if you do reach out, you might be surprised by how welcoming—and fl attered—your fellow artist could be when you approach him or her the right way. When trying to sell our art, we tend
to have the urge to get our work out to everyone we can, with just a quick 'Take a look at my stuff !' note attached to it. If this is your approach, chances are you won't get any feedback at all, because it's the same approach that ev- eryone else takes. Look up the e-mail address or phone
number of your "guru" or fi nd him or her on Facebook or some other social networking site and get in contact.
When you do reach out, don't start
out by talking about yourself: Do some research fi rst and give this person your honest feedback about his or her work and the reasons why you connect with it. Your goal is to have this person recognize you as someone who is inter- ested in him or her as a person. Aſt er that, politely ask if he or she might be willing to give their expert advice on your work. Be sure to ask specifi c questions. As with many New Year's resolu-
tions, it's easy to lose steam as the days, weeks and months go by. Now is the time to add these tasks to your calendar and start doing them regularly, so that it's not just the start of the year that is your turning point.
Take a serious look at your work
on a regular basis. If you keep taking small steps—and monitor the success of those steps on a regular basis to make sure that they're taking you in the right direction—there's a good chance that 2012 could be your best year yet. ABN
Debbie van de Ven is an illustrator,
animator and creative entrepreneur. After graduating with a master's degree in Art, she spent time creating techniques and tactics that anyone could use to market and sell their art in a fun and effi cient way. On Work Your Art (www.workyourart.com), an online art business course, she teaches ambitious artists how to get the most out of their work and achieve professional— and creative—success.
ADVERTISE WITH $20 only per year continues to lead the art world with innovative
content and progressive marketing programs that will inspire an exciting new era of art. Packed with the trusted art market cover- age readers have been relying on for 35 years,
is the magazine of today's forward-thinking art professionals.
Visit www.artbusinessnews.com today to read more about the magazine and view a copy of our media kit. With prices starting at just $395 there's no more effective—or affordable—way to get your work in front of the industry's leading decision-makers.
Keep on top of the latest news, trends and techniques in the art world by becoming an
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