Art Business News

WINTER 2012

As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.

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PERSPECTIVES ABN IS IT ART? MAKING ART ACCESSIBLE DURING MIAMI ART WEEK BY ERIC SMITH all making their way to the country's most anticipated fi ne art extravaganza. And while ultra contemporary art certainly has its place among the 20-plus shows "I that take place around Art Basel (Art Miami, SCOPE, PULSE and Artexpo Miami among them), is there still a market for buyers interested in more accessible off erings? Absolutely! Sure, crowds and media tend to swarm around the more show-stopping pieces, just as they cluster around the super-charged Porches at a car show. But when it's time to buy, elegant and aff ordable beat over-the-top and expensive every time. In the end, there aren't all that many people who want—or can actually aff ord—such impractical luxuries. If you're scouring Miami Art Week for wallet-friendly fi nds, let me off er some tips: 1. HIT THE BIG FAIRS, BUT SHOP THE SMALLER ONES By all means, visit the big, iconic art fair that started it all, as Art Basel off ers a never- ending supply of visual eye candy. But when it's time to whip out your checkbook, spend some time browsing the smaller art fairs like Artexpo Miami, Aqua Art Miami, NADA, PooL, Verge, Overture Miami and Design Miami/ (see pg. 42). 2. SCOUR THE GALLERIES FOR ONE-OF-A-FINDS Rambling through the maze of Miami Art Week events can feel a bit overwhelming. If you're looking for smaller doses and more intimate settings in which to explore art, take a detour through the smattering of galleries that call the Wynwood Arts District home. Recently declared the world's sixth most "stylish neighborhood" by Complex, this trendy neighborhood boasts more than 70 galleries, museums and private collections. (Check out the warehouse of preeminent collector Martin Z. Margulies, whose massive collection includes works by Willem De Kooning, George Segal and Mary Ellen Mark.) 3. MINGLE WITH EXHIBITORS AND ASK ABOUT THEIR OFFERINGS Remember that you're only seeing a sampling of an exhibitor's work at an art fair. If there's an artist whose work you really enjoy, approach him or her (or the gallery or pub- lisher representing the artist) and fi nd out whether the artist has any pieces within your price range. Ask if he or she off ers any limited edition, archival quality reproductions (many artists do). If the work is very large, ask if he or she has any smaller pieces. It never hurts to ask! And it gives you the chance to forge a personal connection with the artist— to get to know more about his or her inspiration, technique and larger body of work. Of course, these tips apply to any art exhibition. But if you're lucky enough to be at- tending Miami Art Week this year, the Art Business News team will be out and about— and we're an offi cial sponsor of Artexpo Miami. We hope to see you there! By the time you're reading this, our all-new Website will be live at ArtBusinessNews. com. Please take a moment to see its many new features and share your feedback with us at letters@artbusinessnews.com. And be prepared for plenty of exciting new announce- ments in 2013. Happy holidays! ABN 8 NOVEMBER/DECEMBER 2011 t's interesting… but is it art?" It's a question you hear during Miami Art Week, as the ratio of quirky, kitschy and downright eccentric art soars at the same rate as the infl ux of vis- itors—with more than 50,000 collectors, gallery owners, designers and artists Winter 2012 Phone: 800/768-6020 E-mail: letters@artbusinessnews.com Web: www.artbusinessnews.com __________________________________________ Publisher Eric Smith Editor-in-Chief Jennifer M. Wood Managing Editor Rebecca Pahle Contributing Editors Craig Kausen, Linda Mariano, Michael Pacitti, Litsa Spanos __________________________________________ Art Director Kathryn Tongay-Carr __________________________________________ To advertise in Art Business News, contact: Eric Smith 216-225-0962 eric@artbusinessnews.com __________________________________________ Subscriptions to Art Business News are available to U.S. subscribers for $20 for one year (six issues). Call 855-881-5861 or visit us online at www.artbusinessnews.com. __________________________________________ Art Business News is published six times per year by Redwood Media Group. The name "Art Business News" is a registered trademark of Redwood Media Group. All rights re- served. May not be reproduced in any form whatsoever without express written consent of publisher. Copyright © 2012

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