Art Business News

WINTER 2012

As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.

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Pacifi c Northwest enough for him." T ough she passed on that particular job, Firestone says she was happy to send a bit of work to another painter: "I'm re- ally happy to support other artists. I feel like a rising tide liſt s all boats." Federico Leon de la Vega, a Nayarit, Robbi Firestone unveils her portrait of Bart Millard to the MercyMe singer her professional work is commission- based. Once she has been hired to create a painting, Firestone interviews the cus- tomer "about their passions and their possibilities. Usually when people are becoming familiar with my work, I ask them to spend some time on my Website (RobbiFirestone.com) and really get to know my work, because I'm not a pho- torealist or classical realism artist. I have my own style." Firestone charges $15,000 to $20,000 per portrait—more than 20 percent of which goes to charity, she says—but on at least one occasion she told a potential customer that she wasn't the artist for the job. "I just started asking him about his aesthetic and he seemed a little un- comfortable, so I ended up recommend- ing him to another artist in the region because I could just tell my work wasn't Mexico-based artist who specializes in large paintings of fruit—oranges and tangerines are among his most popular subjects—and Pacifi c Coast seascapes, says his Website (FedericoLeondelaVega. com) is a useful marketing tool but adds that he gets a lot of commission work from diners who see his paintings in his wife's restaurant. Not too long ago "an elderly couple came and they had a couple of hamburg- ers and some coff ee and stayed a long time," says de la Vega. "You could tell that they were still in love aſt er many years. T ey came into the gallery (next to the restaurant) and he just asked, 'Would you do a portrait of my wife?' I said I'd be delighted. T at's the way it happens most of the time." Like Firestone, de la Vega gets a sense of what his customers are looking for by doing preliminary sketches and color studies. T ough he has never had to ABOVE: Frederico Leon de la Vega in his studio LEFT: de la Vega's Naranjas Enamoradas ARTBUSINESSNEWS.COM 35

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