Art Business News

WINTER 2012

As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.

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on stretcher bars and then I repaint some areas that need enhancement. ABN: Does the way you approach your iPad art diff er from the way you approach art created with more common meth- ods, like painting or photography? SE: When I fi rst got the iPad, I decided I wanted to do al- ternative images from what I had previously done—more ab- stract and less fi gurative imagery. Yes, the iPad diff ers in that it has immediate, spontaneous eff ects and it is a little more diffi cult to erase partial sections of the work. I believe it also stretches your abilities, because the apps have limitations and you have to work within those parameters. ABN: What do you think the future of the iPad is as a tool for artists? SE: I believe, like any tool, it is really the talent of the person executing the work that is important. It also is a new medium, which is exciting for a seasoned artist. ABN: What's your favorite thing about creating art on the iPad? SE: T e immediacy and the portability. When you are on a trip, you don't have to bring your paints and paper; you can just work wherever you are. ABN: What's the biggest drawback? SE: As with any discipline, some people can become com- placent with one venue or one idea. I like to continually expand my thinking and adapt to new techniques and mediums. ABN: An Apple Store isn't a traditional exhibition space. Can you talk about how your exhibitions there came about? SE: How I was invited to exhibit at the Apple Store is quite interesting and quite amazing. Earlier this year I ambled into the Aventura Apple Store for some advice; I showed them an iPad painting I had done and asked if they would be interested in purchasing it for their corporate offi ce. T e young blue shirts were blown away by the images I had done and asked me to have an event at their store, as they have never had a painter do this before. I was reluctant but fi nally agreed, and it was so suc- cessful that they contacted the New York Apple store at Lincoln Center. My "iPaint on My iPad" exhibit took place in New York City [in October 2012]. ABN: Would you describe yourself as someone who's interested in technology and gadgets in a general sense? SE: I don't consider myself a techie, but I originally started working on copier machines. I guess I've always been interested in some form of technology as a way to manipulate imagery. ABN For more information, visit www.sheilaelias.com. ARTBUSINESSNEWS.COM 31

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