As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.
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space bring in additional income, but it can also attract people to your gallery who might not have been in before. Depending on the size of your space, you can promote your gallery for many
diff erent types of events, including: Q Small, personal parties (birthdays, showers, anniversaries)
Q Larger parties (wedding receptions, rehearsal dinners, charity functions)
Q Corporate functions (meetings, brainstorming events, holiday parties)
9. TELL THE MEDIA As you plan your marketing events,
be sure to let the media know what you're doing, especially if it involves charities. Press releases and personal phone calls are the best ways to connect
with people who write stories about art, design and community happenings. Doing this takes time and eff ort, but nothing beats having a story about your business on TV or in the newspaper.
10. NEVER STOP GROWING No matter how long you've been in
the art business, treat every day as an opportunity to learn more, expand your contact list and think creatively. Take courses on social media, sales, market- ing and small business strategies; join your local chamber of commerce and networking groups; attend art and busi- ness events in your community. As you expand your horizons, you will fi nd that you can meet allies, clients and
friends in the most unexpected places. ABN
For more in-depth discussion on creative
marketing and sales techniques, visit Litsa Spanos at International Artexpo New York, where she'll be
hosting free seminars on creating events, selling to corporate clients and the best ways to market a gallery.
For more information, visit www.artexponewyork.com.
Litsa Spanos, president of Art Design
Consultants, Inc. (ADC) is an award-win- ning gallery owner, educator, art consul- tant and custom framer. ADC was named the number one art and framing retailer in the country by Decor Magazine, and is proud to mark 2012 as its 20th year in business! For more information, visit www. adcfi neart.com.
Renee Brown is painting messages from inner visions that are revealed in our dream life.
––– Contact:
art-spaces.com/reneebrown –––
Limited edition prints: artexpostudio.com/reneebrown
––– Left: Crystals dream 3/5/12 56 MARCH/APRIL 2012