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ABN
BUSINESS
BOOST YOUR
CREATIVE MARKETING IDEAS THAT WON'T BREAK THE BANK
54
BY LITSA SPANOS O
ver the 20 years that I've been an art dealer, consultant and custom framer, I've tried many techniques to at-
tract new customers. Here are the most eff ective ways to increase awareness and sales and brand your business as your area's premier art destination.
1. ESTABLISH YOUR IMAGE Your Website, brochures, business
cards and invitations should all refl ect your company's identity. Does your gal- lery have a classic, traditional feel or a more modern and sleek vibe? T e colors, fonts, photos and text of everything you do—from printed materials to Facebook posts—should all refl ect your gallery's individual personality.
2. STAY IN TOUCH It's crucial to always stay connected
with (past, present and future) custom- ers, and social media is a powerful, low- cost way to do just that. Create a Face- book page for your gallery, and use it to invite people to events, share photos of projects, post testimonials from satisfi ed customers and let everyone know what's happening behind the scenes. One of the best and most successful
ideas I've had in my career was to cre- ate a weekly blog (www.adcfi neart.com/ blog). Each entry augments discussion of an art- or design-centric topic (like how to "bling" up your space with some metallic art) with beautiful photos that showcase art in both residential and commercial settings. Another great way to get noticed is
to create videos that showcase the artists you represent. T ese can be as simple as interviews with the artists in their stu- dios, tips on art and framing or visits to
MARCH/APRIL 2012