As the most requested magazine in the industry, Art Business News stays true to its mission of reporting the latest industry news and emerging trends driving the fine art market. ABN: The art industry's news leader since 1977.
ABN
CONTENTS 34
24 26 30 46 50 54
TOP 50 EMERGING ARTISTS From portraits to pop art, ABN's top 50 emerging
artists of 2012 come from all walks of life and genre. T ese are
the names of tomorrow you want to know today. BY JENNIFER M. WOOD
TO LICENSE OR NOT TO LICENSE? T e idea of earning money by means other than just
selling originals or limited-edition prints is a compelling one.
But is it the right career move for you? BY LINDA MARIANO
SEVEN THINGS A GALLERY OWNER WON'T TELL YOU
"I don't like your art" and a half-dozen other reasons a gallery
owner might reject your work... but is too polite to tell you. BY CRISTI SMITH
12 MISTAKES TO AVOID AT ALL COSTS From not framing your art to going cheap on
materials, here are a dozen common pitfalls to avoid. BY GARY T. KERR
COMIC RELIEF Comics, once the sole province of sci-fi fanboys, are
turning highbrow—and indie artists are leading the charge. BY REBECCA PAHLE
THE ART OF SELF-PROMOTION Telling the world how great your work is may seem
like shameless hucksterism, but being your own biggest
cheerleader is essential for any modicum of success. BY BARNEY DAVEY
BOOST YOUR BUSINESS Eff ective marketing ideas that won't break the bank.
BY LITSA SPANOS 58
COLUMNS & DEPTS. 6
10 20
22 58
The artists featured on our cover, from left to right, are: Chris Dellorco, Daria Bargrintseva, Tim Gagnon and Jennifer Vranes (Top Row) Anna Razumovskaya, Paul Bond, Nancy Forman and Sungmo Cho (Bottom Row)
16 63 CONTRIBUTORS
ARTIST TO ARTIST: A MATTER OF OPINION
It's impossible to gauge whether you are ready for the big
time without an honest critique of your work. BY JODI WALSH
INSIDE THE FRAME While GE Capital continues to creative innovative
solutions for galleries to sell (and collectors to buy) more art, short-term fi nancing behemoth borro is making it easy for you to collect on your fi ne art investments. Plus: Jeff Leedy makes you laugh.
SPOTLIGHT: ARTEXPO NEW YORK Highlighting more than 50 of the artists in
attendance at this year's International Artexpo New York, which kicks off on March 22nd.
ADVERTISER INDEX MARCH/APRIL 2012
PERSPECTIVES ABN's Editor-in-Chief restates the importance of
selling yourself. BY JENNIFER M. WOOD